With LED, more than ever, product information is on a constant roller coaster in terms of change. LED chip, driver, specifications keep changing in a shortened timeline. And this affects a lot of marketing channels — Websites, data sheets, installation manuals, internal portals, distributor knowledge, external portals (e.g. ArchiProducts).

Without the right tools, it’s easy to get lost in Excel files, shared folders and data silos.

In this webinar, PIM consultant Emre Güneş will share his insights and experience about how managing product data can help lighting manufacturers to tackle the challenge. With the right solution and strategy, you would not only face existing challenges easily but also significantly reduce your time-to-market for new products.

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