Billions of searches are shifting to conversational AI. Sales Layer transforms your PIM data into a GEO-optimized feed for the Universal Commerce Protocol (UCP).
Generative Engine Optimization (GEO) is the new standard. Google Gemini doesn't just list links; it synthesizes answers. To be the answer, your product data must be structured, rich, and authoritative.
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Don't rebuild your data stack. Sales Layer leverages your existing PIM data to fuel the UCP engine, covering all new conversational attributes.
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We automatically map your internal attributes to Google's UCP schema, ensuring AI agents understand every spec, from dimensions to compatibility.
Enrich your feed with new UCP-specific fields like "Q&A", "Usage Scenarios", and "Substitute Products" directly from your PIM.
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Direct API connection ensures price, stock, and return policies are always accurate. Google trusts and prioritizes merchants with reliable real-time data.
Enterprise-grade infrastructure designed to handle millions of SKUs with zero latency.
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Price and stock changes reflect on Gemini in seconds, preventing overselling.
Handle 10M+ SKUs without performance degradation. Built for global catalogs.
Full data sovereignty. Your data is processed securely within EU/US borders.
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Automatically localize currency, language, and availability for every market.
SOC2 Type II certified. End-to-end encryption for all data transfers.
AI-driven taxonomy mapping ensures 100% compatibility with UCP standards.
From your PIM to Google Gemini in three automated steps.
Ingest & Normalize
Sales Layer pulls raw product data and normalizes it into a structured format ready for enrichment.
Enrich & Map
AI agents fill in missing attributes and map fields to the strict requirements of the UCP schema.
Publish & Sync
The optimized feed is pushed to Google Merchant Center with up-to-date product information.
Unlike traditional marketplaces that charge commissions and own the customer relationship, ChatGPT Merchants operates differently.
15-30% commission on every sale
Marketplace owns customer data
Limited control over pricing and promotions
Competition with marketplace's own brand
Monthly fees + listing fees + ad spend
Zero commissions on sales (Direct to Consumer)
You are the merchant of record, you own customer data
Full control over pricing, promotions, and margins
No competing products, ranking based on relevance
No listing fees, no monthly fees, no ad spend required
You Remain the Merchant of Record
Orders are processed through your Payment Service Provider. You control order handling and customer support. Google Gemini is a discovery channel, not a marketplace middleman.
Forget complex API development. Sales Layer provides a native, no-code connector for Google UCP.
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The Universal Commerce Protocol (UCP) is Google's open standard for connecting product data directly to AI models like Gemini. It allows AI to understand not just "what" a product is, but "who" it's for and "why" it's the best choice, enabling much more accurate recommendations.
Traditional SEO focuses on keywords to rank links. GEO (Generative Engine Optimization) focuses on structuring data and context so AI models choose your content as the best direct answer. Sales Layer automates this structuring.
No. Sales Layer's UCP connector is "no-code". We visually map your fields to Google's requirements and automatically validate data quality before publishing.
No, it enhances it. UCP works alongside your existing Merchant Center feed but adds the rich, structured layer needed for conversational AI experiences in Gemini and Search Generative Experience (SGE).
Absolutely. Sales Layer is SOC2 Type II certified and GDPR compliant. You retain full ownership of your data, and we only transmit what is necessary for the UCP feed.