Electrical and electronic equipment manufacturers rely on complex, specification-heavy catalogs and multichannel distribution. Sales Layer’s PIM brings control, speed & scalability to your product information, without the technical overload.
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Launching new products or updating SKUs takes too long when your data is scattered across ERPs, PLMs, and spreadsheets. Sales Layer brings it all together in one place, so your team can publish faster, avoid delays, and respond quickly to customer needs.
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Variants and certifications multiply fast. Whether you're selling circuit breakers in 20 amp variants or sensors with country-specific certifications, you can configure product families, attributes, and rules to avoid copying data between Excel sheets and keep everything organized as your catalog grows.
Electrical specs, compatibility details, certifications, and drawings need to be right the first time. Sales Layer helps you deliver structured, error free product data to OEM partners and distributors by formatting content into BMEcat, ETIM, and custom Excel templates. No more mismatched files or back and forth corrections, just clean, accurate data that builds trust and speeds up the sales process.
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Going international requires more than just translations. You need region specific specs, localized images, legal disclaimers, and the correct units and certifications. With built-in localization tools, your team can manage and publish product sheets, marketing content, and technical assets in real time, so global reps, distributors, and partners always have the right version for their market.
Whether it’s CE, RoHS, or UL, staying on top of certifications is key to avoiding delays and failed audits. Compliance documents can be linked directly to your product listings, so updates happen in one place and are reflected everywhere. That means no outdated files, no last minute document hunts, and no missed requirements when sharing data with engineers, partners, or certification bodies.
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Reps, distributors, and eCommerce platforms need the latest product content. Sales Layer gives them high-res images, specs, use cases, and datasheets in real time. No more waiting for updates or dealing with version mismatches. Better data means higher conversion rates and fewer support calls.
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Sales Layer plugs into your ERP, CRM, procurement platforms, and distributor portals without IT headaches. Our ready-to-use connectors and API sync your data automatically, cutting hours of manual work and keeping everything consistent across systems.
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Managing product data across multiple brands or private label lines can quickly spiral into chaos. From a single source of truth, you can create brand specific views and outputs tailored to each partner. Adapt names, images, descriptions, and specs without duplicating work or risking inconsistencies.
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Print catalogs are still a must in the electrical and electronics industry, especially for trade shows, distributor teams, and regional markets. With direct integration to EasyCatalog for Adobe InDesign, your product data flows straight into ready to print layouts. Specs, images, and prices stay accurate and synced, so you avoid copy paste mistakes and produce final catalogs faster, without relying on designers for every update.
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