Digital Asset Management (DAM) is the process of organizing, storing, and managing your digital assets for internal and external use. The most effective way to do this is to utilize a digital asset management platform.
A DAM platform can assist with the creation and maintenance of your digital and printed product catalogs. In addition, syndication of your assets to channels such as your website, your partners’ websites, marketplaces, and social media is made much easier.
Whether you’re a manufacturer, retailer, or supplier, DAM offers a valuable tool for both B2B and B2C commerce.
Implementing a PIM with built-in DAM features can accommodate all of these requirements. By optimizing your digital asset management with Sales Layer, you can deliver a superior product experience to your buyers and customer base, enhancing brand loyalty and driving growth.
What are Digital Assets?
The term digital assets refers to your audiovisual (AV) resources, documents, and multimedia. This includes the below, which all play a vital role in multichannel marketing.
Images and logos
How Sales Layer can help with your digital asset management
Centralize all content and digital assets within one cloud-based platform
Uploading and storing all digital assets alongside its related content reduces clutter and provides a database for your team. Sales Layer analyzes your product catalogs to identify images that are missing in your products.
By enriching your catalogs with digital assets, you can increase your search visibility and provide a superior product experience to your buyers. Enhanced product information across all channels can help you to drive more sales and reduce your returns rate.
Reduce silos and streamline your work
As with all data management, storing and maintaining your multimedia files can be a headache for your marketing teams. This is compounded when product content and digital assets are kept separate. Sales Layer offers a single source of truth that can be accessed by your teams all around the world.
Team workflows and validations can be set to ensure that each department is aware of their required input and access is given to the correct stakeholders. This streamlines your processes, simplifying your asset management tasks.
Ensure updated digital assets across all channels
Sales Layer DAM allows you to ensure the use of the latest digital assets across your channels and supply chain.Our platform also offers the ability to tailor your product catalogs and digital assets to the specific requirements of your selling channels. You can customize names, sizes, resolutions and other aspects of your assets to cater for all digital and print formats