As a children's fashion brand that regularly updates its catalog, the namuk team faced obstacles due to inefficient and repetitive tasks in managing product data. They lacked the real-time support necessary to upload and update data seamlessly across all their B2C and B2B sales channels. Sales Layer provided namuk with an extensive catalog of export channels and additional connectors they were seeking. Not only did it effectively centralize their product information, it also facilitated the management of their international and multilingual website on Shopify. Sales Layer PIM enabled direct integration of namuk's data with B2B sales platforms.

Before using Sales Layer’s PIM, namuk managed catalog data manually, with no real-time support for updating B2C and B2B channels. Teams spent hours on repetitive work, dealing with fragmented spreadsheets and disconnected product assets across systems.