The furniture sector faces some of the most demanding product information management challenges for manufacturers and their marketing teams. At Emuca, a leading manufacturer of functional furniture fittings, the team managed a catalog of over 2,000 SKUs with thousands of configurations, technical specs, and digital assets. Their outdated system made it difficult to ensure high-quality content across touchpoints and slowed down product launches.
With Sales Layer PIM, Emuca enriched and centralized their product data, eliminated redundant workflows, and accelerated time-to-market across all sales channels.
Manu Santana
Head of Marketing