Bellota had been working on its digital transformation, but lacked a centralized solution to manage product data efficiently. Without a structured system, distributing consistent information to external channels was slow and fragmented.
After implementing Sales Layer’s PIM, they overcame three key obstacles: consolidating product information, scaling internal knowledge on digital workflows, and enhancing the quality and syndication of product content for all customer-facing platforms.
Andrés Mendigacha
Bellota