

With expertise in local engineering and global manufacturing, Enware Australia has supplied quality plumbing products with over 5,000 SKUs across major sectors. However, their technical product data was spread across multiple uncentralized systems. Without a single version of the truth, the team relied heavily on internal subject matter experts, causing massive delays in customer responses, data gaps, and critical business bottlenecks.
By implementing Sales Layer, Enware established one source of truth for its product lifecycle. Teams now cross reference parts and sales codes in one place, reducing rework, expert dependency, and customer service delays through data quality tracking and AI capabilities.
Avril-Summer Cusack
Group Marketing & Communications Manager-Watts Water Technologies, Australia
