

Imprex, a global multi-service distributor operating across multiple sectors, managed product data through separate spreadsheets owned by each product manager. This created fragmented data, long update cycles, and a constant risk of data loss across brands and sectors.
Partnering with Telematel to implement Sales Layer, Imprex centralized its data architecture to gain total control over 4,000 SKUs and 12,000 images. This transition established a unified data structure that boosted internal productivity, enabled faster data sharing with stakeholders, and made cataloging on third-party platforms up to 10 hours faster each week.
Caterina Mosquera
Directora de Marketing en Imprex Europe S.L.
