Prilux, a manufacturer of professional lighting solutions, was facing growing complexity in managing product data across departments, catalogs, and external platforms. Manual processes and fragmented information flows were causing delays, inconsistencies, and customer claims driven by outdated information.

By implementing Sales Layer, Prilux structured its product data within a single model, accelerated platform publishing by up to 95%, and enabled bulk updates across product families while supporting international expansion through ETIM 9.0.