B-K Lighting, a U.S. manufacturer of specification-grade architectural lighting, manages a highly technical product portfolio used in contractor, engineering, and architectural projects. Product information was fragmented across systems and often maintained manually, making it difficult to keep the website, their main sales and marketing channel, accurate and up to date.

With Sales Layer’s PIM, B-K Lighting centralized its product data and automated updates to its website. Today the team manages more than 700 product families, 25,000 SKUs, 200,000 digital resources, and 30+ catalogs in a single environment, enabling faster updates and more reliable product information for customers.