How to scale B2B sales with AI-Powered PIM + GS1 standards

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Learn how smarter product data and global standards are reshaping the way B2B companies sell and scale

As product portfolios grow and sales channels multiply, keeping product information accurate and consistent becomes harder every year. At the same time, regulatory pressure and buyer expectations continue to rise. This on-demand webinar explores how manufacturers and distributors are simplifying product data management by combining AI-powered Product Information Management (PIM) with GS1 standards.

In this session you will:

Learn why product information plays a central role in scalable B2B sales.

See how a centralized PIM creates consistency across channels, partners, and data pools.

Understand how GS1 standards and QR codes support traceability and regulatory compliance.

Discover how AI-powered capabilities improve data quality, speed, and operational efficiency.

Explore how to prepare product data for marketplaces, retailers, and future requirements.

If your teams are managing product data across disconnected systems or preparing for new GS1 and regulatory demands, this session will show a practical, future-ready approach to scaling B2B sales with confidence using PIM.

Speakers

Álvaro Verdoy

Alexander van Dijk

New Business Development Manager at Innovadis

Digital commerce and data experts.

Ben Adams

Adriaan Buijs

Key Account Manager at GS1 Nederland

Global product data standards.

Tim Rook

Razvan Zottu

Head of Sales at Sales Layer

The first PIM software with true agentic AI.