This integration connects Salesforce CRM with Sales Layer’s product information ecosystem to enrich customer records, deals, and marketing campaigns. Sales teams gain access to complete, structured product data including SKUs, specs, images, and pricing, directly within Salesforce.

Product updates in Sales Layer automatically sync into Salesforce, eliminating manual entry and ensuring teams always work with accurate content. Use cases include powering personalized outbound campaigns, improving quote workflows, and accelerating lead-to-order cycles. With better product visibility across the CRM, businesses can increase speed, reduce errors, and deliver more relevant customer experiences.