This integration connects Odoo ERP’s item master data with Sales Layer’s PIM environment to establish a unified and automated product data workflow. Core ERP records such as SKUs, pricing, stock levels, and supplier references are transferred from Odoo to Sales Layer, where they are enriched with digital assets, marketing descriptions, technical attributes, and taxonomy structures.

Use cases include bi-directional syncs, channel-specific mapping, automated product onboarding, and error reduction through rule-based validations. Businesses streamline catalog production, accelerate new product introductions, and maintain consistency across webshops, marketplaces, and printed materials while keeping Odoo as the operational system of record.