This integration connects SAP R/3 product records with Sales Layer’s content, asset, and publishing workflows. Core data from SAP is pulled into Sales Layer, where product teams add images, descriptions, translations, and channel-specific details.

Businesses can keep all catalogs aligned, reduce manual entry, and deliver consistent content everywhere. Use cases include speeding up product launches, synchronizing inventory and pricing, and scaling content updates across global markets. With SAP managing operational data and Sales Layer driving enrichment, companies can work faster, reduce errors, and create better buying experiences across every channel.