The Cegid Ekon and Sales Layer integration empowers product, operations, and commerce teams to work from one unified source of truth. Product records created in Cegid Ekon flow into Sales Layer, where teams enrich content and push updates to all digital channels with ease.

Use cases include reducing time-to-market, improving pricing and inventory accuracy, and scaling product updates across marketplaces. This setup eliminates redundant data entry, improves collaboration across departments, and ensures customers always see the most accurate and compelling product content. With this integration in place, businesses can move faster, scale confidently, and deliver better product experiences.