This integration connects Business Central’s operational data with Sales Layer’s content and syndication workflows. Product records created in Sales Layer are enriched with images, descriptions, and attributes, then synced to Business Central for pricing, inventory, and transactional control.

Use cases include streamlining product launches, automating updates across e-commerce channels, and eliminating duplicate entry between systems. Teams gain full control of product content and logistics in one unified workflow. With accurate ERP data feeding rich, channel-ready content, businesses save time, reduce errors, and deliver better product experiences across every market.