Manage and Publish Product Data on Chewy

Reach millions of pet owners on Chewy. Centralize and optimize your product catalog, manage detailed product information and enrich your listings with descriptions, ingredients and images from a single PIM platform.

How Sales Layer syncs product data with Chewy

Connect

Vendors can access Chewy through its dedicated digital Vendor Partner Portal.

Map

Product information is organized using category-specific PAF templates.

Validate

Vendors complete the required product information before submission.

Publish

Product information is submitted through the approved vendor workflow.

Benefits of connecting Chewy to Sales Layer

Get your products ready for Chewy's marketplace

Chewy vendors need to provide structured product information through its Vendor Partner Portal, including category-specific Product Addition Forms (PAFs). Sales Layer centralizes your product attributes and helps organize the information required for these submissions. Reduce manual preparation, improve data consistency and make catalog updates easier to manage.

Category form example for dog food product record titled Grain-Free Salmon Recipe, Adult showing sales layer attributes with corresponding form fields and readiness status; five fields including item name, UPC, lifestage, flavor, and size/weight are marked ready, while feeding guidelines field is missing with no value yet; form readiness indicator shows 5 of 6 fields ready, with 1 to complete.

Enrich pet product listings with complete information

Pet owners need detailed information to make informed purchasing decisions. Manage descriptions, ingredients, nutritional details, feeding guidelines, product specifications and marketing assets from one central platform. Keep your product information organized and consistent across your Chewy listings and other sales channels.

Product listing for Grain-Free Salmon Recipe Adult Dog Food with a salmon-first recipe including sweet potato, peas, canola oil, flaxseed, and dried tomato pomace. Nutritional details show crude protein min 26%, crude fat min 14%, crude fiber max 4%. Feeding guidelines suggest 1 cup/day for dogs up to 10 lb, 2 cups/day for 11-30 lb, and 3 cups/day for 31-50 lb. Includes tags for Adult, Salmon, and 24 lb package, with a green 'Content complete' label and a green product packaging icon.

Scale your product catalog across multiple channels

Managing product information separately for every retailer creates unnecessary work and increases the risk of inconsistencies. With Sales Layer, maintain a centralized product database and adapt your content to the requirements of different channels. Reuse enriched product information while maintaining consistent brand messaging across your digital retail ecosystem.

Table titled 'Grain-Free Salmon Recipe, Adult' from a centralized product database showing content reuse and adaptation across three example channels (A, B, C). Ingredients and Nutritional details are reused in all channels. Product title is adapted in channels A and C, reused in B. Description is adapted in A and B, reused in C. Images are reused in A and C and adapted in B. The table indicates reused content comes from the master record and adapted content is customized per channel requirements.

How Sales Layer connects with Chewy

Excel Templates

Excel-based product data loading for easy system connection.

CSV

CSV ingestion for fast bulk connection to Sales Layer catalogs.

API

Sales Layer REST API enabling direct system-to-system linkage.

Channel Platforms

Channel connections for automated multi-platform output.

What is Sales Layer and how it syncs data with Chewy?

Sales Layer is a PIM platform for pet product catalog management. The Chewy integration approach helps structure product information, map category-specific attributes and prepare consistent content for vendor submissions.

Chewy category-specific attribute mapping.
Centralized pet product data and assets.
Structured product data for vendor submissions.
Ingredient and nutritional detail management.
Consistent catalog content across channels.

Keep pet product content accurate, organized and ready for Chewy with centralized data management from Sales Layer.

Diagram illustrating pet product information management with sections for category mapping linking attributes like flavor, net weight, and life stage to category form; centralized data storing pet product data and assets including attributes, images, and PDFs; vendor submissions showing SKU readiness and missing fields; ingredients and nutrition with detailed pet product content like listed ingredients, minimum 26% crude protein, and feeding guidelines by weight; and consistency indicating consistent catalog content across channels A, B, C marked as consistent.

Frequently Asked Questions

Can Sales Layer help prepare product information for Chewy's Vendor Partner Portal?

Yes. Sales Layer can centralize and organize the product information required for Chewy's vendor submission process. Product attributes can be mapped to the relevant Product Addition Forms (PAFs), helping teams prepare structured and consistent information before submitting it through the appropriate Chewy channel.

What product information should I prepare for Chewy?

This depends on the product category. Pet food, treats, supplements and accessories may require different information. Typical product content includes product names, descriptions, brand information, identifiers, ingredients, nutritional details, specifications and relevant digital assets. The applicable Chewy PAF and category documentation should determine the final requirements.

Can I manage product images and digital assets with Sales Layer?

Yes. Sales Layer provides centralized product information and digital asset management. You can associate relevant images and other marketing materials with your products, organize them by SKU and prepare the assets required for your product submissions. Specific Chewy image specifications should be checked against the latest vendor documentation.

Does the Chewy integration support bulk product submissions?

Sales Layer supports structured catalog exports and product data management at scale. Chewy's Vendor Partner Portal documentation also describes a Bulk Upload option for vendor-recommended assortment submissions. The precise compatibility and automation workflow between both platforms must be confirmed during integration scoping.

Does Chewy support API integration with Sales Layer?

Chewy provides a Vendor Partner Portal for vendor onboarding, product information and assortment management. However, publicly available documentation does not establish a standard third-party product content API or a pre-built Sales Layer connector. The available data exchange method must therefore be assessed with Chewy and Sales Layer before implementation.

Transform your data into product intelligence