Partner with the destination for all things home. Automate your furniture and decor listings, manage dropship operations, and grow your sales on Wayfair with an efficient PIM integration.
Join the Wayfair Partner Home program to become an approved brand and sell products online.
Integrate Sales Layer with Wayfair via API or channels to sync products and orders.
Align product data with Wayfair’s class-specific requirements (e.g., Rugs vs. Lighting).
Publish listings. Sales Layer keeps your product information up to date in your system.
On Wayfair, catalog is vast and specific. Whether you sell sofas or sconces, Sales Layer helps you navigate Wayfair's complex taxonomy. Map your products to the correct classes and provide the rich attributes (dimensions, materials, assembly details) that Wayfair customers rely on.
Wayfair runs frequent catalog updates tied to promotions and seasonality. Sales Layer connects your warehouse directly to Wayfair's system, letting you manage pricing, attributes, bundles, and product content from one place and stay aligned with live campaigns.
Home goods are sold on visuals. Sales Layer's DAM features allow you to manage and push high-resolution images, room scenes, and dimensional diagrams to Wayfair, ensuring your products look their best and conversion rates stay high.
Prebuilt channel connections for automated multi-platform output.
Sales Layer REST API enabling direct system-to-system linkage.
Sales Layer is the blueprint for your furniture business. The Wayfair connector automates the heavy lifting of supplier operations, ensuring your product data is compliant and always visible to the millions of shoppers on Wayfair.
Build a stronger partnership with Wayfair through reliable, automated data exchange.
The connector supports Wayfair's global platforms, including Wayfair US, Canada, UK, and Germany. You can manage listings for multiple regions from a single Sales Layer account.
Wayfair typically manages the shipping carrier (Castlegate), but you need to provide accurate package dimensions and weights. Sales Layer ensures this logistics data is synced correctly so shipping labels are generated without issues.
Wayfair operates on a wholesale cost model. You can update your wholesale costs in Sales Layer and push them to Wayfair. Retail prices are then set by Wayfair based on their algorithms.
While the program itself is managed in the Wayfair portal, Sales Layer ensures your products have the high-quality data and images required to be eligible for such promotional programs.
Sales Layer handles complex variations common in furniture (e.g., a sofa in 50 fabrics). We map these to Wayfair's variation structure so customers can select their preferred option on a single product page.