Meet Target's strict vendor requirements with ease. Sync your product data and images directly to Target.com and Target+ (Target Plus) without manual data entry.

Target item setup requires coordinated product data, category details, attributes, copy and images. Sales Layer helps teams organize this information in one place, map internal product fields to Target-ready structures, and reduce the manual work that often slows down retail onboarding.

As a curated program, Target Plus includes only approved sellers and brands aligned with Target’s assortment. Our connector gives your team the control to maintain accurate product titles, descriptions and media so your catalog reflects the quality standards expected from a curated retail channel and win the trust of Target's loyal customer base.

Instead of preparing Target data separately from other retailers, ecommerce platforms, or distributor portals, Sales Layer lets you manage product information from a single source of truth. Teams can enrich content once, adapt it by channel, and keep product data consistent across Target, marketplaces, ecommerce stores, and B2B sales channels.

Sales Layer is a PIM platform for omnichannel retail. The Target connector connects your product data to Target’s requirements, automating transformation and delivery. This helps you launch products faster on a major retail platform.
Scale your retail presence with enterprise-grade automation.

No. Target Plus is an invite-only marketplace for selected third-party brands and sellers that fit Target’s curated assortment strategy.
Yes. Sales Layer helps teams centralize product attributes, titles, descriptions and category information before publishing or exporting product data for Target item setup workflows.
Yes. Sales Layer lets you centralize product information and adapt it for different channels, including Target, ecommerce platforms, marketplaces, distributors, and retail partners.
Yes. Sales Layer stores and organizes product media alongside product data, helping teams prepare approved images and associate them with the right SKUs before publication.
While Target's requirements are complex, our onboarding team assists you in configuring the initial mapping. Once set up, business users can manage the daily operations without coding.