Manage and Publish Product Data on Inno

Partner with the only department store chain in Belgium. Sync your fashion, beauty, and home collections to the inno marketplace and reach a loyal, upscale audience.

How Sales Layer syncs product data with Inno

Apply

Become a partner on the inno's marketplace.

Connect

Link via channel platforms (Mirakl, Channable and more).

Map

Align your products with categories.

Sell

Publish catalog. Data flows to system.

Benefits of connecting Inno to Sales Layer

Meet Inno content standards

Inno (formerly Galeria Inno) is a household name in Belgium. Listing on their marketplace gives your brand immediate prestige and access to a high-spending demographic. Sales Layer helps you meet their premium content standards, ensuring your brand story is told correctly.

Ensure accurate categorization

Our connector integrates naturally, allowing you to map your products to inno's specific taxonomy. Whether you sell luxury handbags or designer cookware, ensure your products are categorized for maximum visibility.

Localize product content

Belgium is bilingual (French/Dutch). Success requires speaking both. Sales Layer allows you to manage and push content in both languages from a single product record, ensuring you appeal to customers in Brussels, Wallonia, and Flanders equally.

How Sales Layer connects with Inno

Channel Platforms

Prebuilt channel connections for automated multi-platform output.

What is Sales Layer and how it syncs data with Inno?

Sales Layer is your gateway to Belgian retail. The connector (Mirakl-based) automates the syndication of your product data to inno, ensuring that your listings are accurate, bilingual, and compliant with the high standards of Belgium's premier department store.

Product data–specialized agents.
Support for French and Dutch content.
Premium attribute mapping (Brand, Material).
Centralizes product data in one system.
Validates product information before publication.

Elevate your brand in Belgium with efficient Inno integration.

Frequently Asked Questions

Is this for the whole of Belgium?

Yes. inno covers the entire Belgian market. Sales Layer helps you manage the linguistic duality (French/Dutch) required to sell effectively across the country.

Do I need to be a premium brand?

Inno positions itself as a premium retailer. While not exclusively luxury, brands should align with their mid-to-high-end positioning. Sales Layer helps you present your products with the quality content expected in this segment.

How do I handle returns?

Returns are managed via the Mirakl portal. If a particular product is causing a high volume of returns, you can quickly update its details in Sales Layer and sync the changes across your sales channels.

Can I sell Click & Collect?

Marketplace orders are typically shipped to home, but inno has an omnichannel strategy. Sales Layer supports the product data required if you participate in specific omnichannel programs.

How do I keep brand consistent across French and Dutch listings?

Sales Layer allows teams to manage translations, attributes, and media per language from a centralized platform. Content can be reviewed before publication to ensure consistency across both Belgian markets.

Transform your data into product intelligence