Manage and Publish Product Data on BUT

Join one of France's leading furniture and appliance retailers. Sync your catalog to the BUT marketplace and reach millions of customers looking to upgrade their homes.

How Sales Layer syncs product data with BUT

Apply

Create your seller account on the BUT marketplace.

Connect

Link Sales Layer using your Mirakl credentials.

Map

Align your products with furniture and appliance taxonomy.

Sell

Publish your catalog. Product data is routed to your system.

Benefits of connecting BUT to Sales Layer

Meet content standards

BUT is a staple of French retail. Listing on their marketplace puts your products alongside trusted brands in a high-traffic environment. Sales Layer helps you meet BUT's specific content requirements, ensuring your sofas, beds, and appliances look professional and appealing.

Align products with category structure

Our connector leverages this standard to provide a smooth integration. Map your products to BUT's extensive category tree (Meubles, Electroménager, Déco) automatically, saving you hours of manual data entry.

Enable campaign-ready promotional data

Running seasonal campaigns requires governed fields like promotional pricing and campaign dates. Sales Layer helps teams manage and update promotional data centrally, so merchandising teams can prepare campaigns faster and keep product data aligned across channels.

How Sales Layer connects with BUT

Channel Platforms

Prebuilt channel connections for automated multi-platform output.

What is Sales Layer and how it syncs data with BUT?

Sales Layer is your connection to the French home market. The BUT connector (Mirakl-based) automates the syndication of your product data, ensuring compliance with the retailer's standards and helping you scale your sales in France efficiently.

Mirakl integration for BUT.
French language content support.
Furniture & Appliance attribute mapping.
Centralizes product data in one system.
Validates product information before publication.

Make yourself at home in the French market with a reliable BUT integration.

Frequently Asked Questions

Do I need content in French?

Yes. BUT is a French retailer, and all product content must be in French. Sales Layer's translation tools help you manage and localize your descriptions to ensure they are grammatically correct and appealing to French shoppers.

How do I handle Eco-participation fees?

In France, furniture and appliances are subject to Eco-participation fees (Eco-mobilier, Eco-systèmes). Sales Layer allows you to manage these specific attributes and include them in your product feed to ensure legal compliance.

Can I sell large appliances?

Yes. BUT is a major retailer for large appliances (white goods). You can map energy labels and installation services attributes if supported by the marketplace.

Do I need energy labels?

Yes. Many appliances sold on BUT require official EU energy labels. Sales Layer allows you to manage these labels and related attributes so your listings comply with marketplace requirements.

What about shipping large items?

You can map your products to specific logistics classes in Mirakl based on weight and dimensions, ensuring that the correct shipping costs (e.g., for "Specialized Delivery") are applied at checkout.

Transform your data into product intelligence