Connect with 13 million active customers across the Netherlands and Belgium. Easily automate your product listings, enhance your content, and scale your sales with the region’s #1 marketplace.
Create a partner account on bol.com and complete seller registration.
Link Sales Layer using your Client ID and Client Secret.
Map your PIM data to Bol's model, including mandatory legal attributes.
Publish your offers. Sales Layer manages your product data in a single hub.
Bol. is the undisputed e-commerce leader in the Netherlands and Belgium. Listing here is essential for any brand targeting this region. Sales Layer provides a robust connection to bol's Retailer API, ensuring your products are visible, buyable, and compliant with local standards.
High-quality product data earns better search rankings on Bol. Sales Layer helps you map rich attributes (Label info, CE marking, Energy ratings) that are mandatory for bol. We validate your content before sending it, reducing rejection rates and speeding up time-to-market.
For branded products, bol requires valid GS1 EANs and GTINs. If identifiers are invalid, mismatched, or misassigned, listings get rejected or blocked. Sales Layer helps teams govern identifiers centrally to avoid duplicates and publish cleanly.
Excel-based product data loading for easy system connection.
Sales Layer REST API enabling direct system-to-system linkage.
Prebuilt channel connections for automated multi-platform output.
Sales Layer is a platform centralizes, structures, and prepares product data before it is published on Bol.com. It acts as the control layer between your internal product sources and Bol.com’s Retailer API, helping sellers meet strict content and compliance requirements.
Scale your business in the Benelux with the most reliable bol integration.
Yes, bol.com is strictly catalog-based and requires valid EAN (GTIN) codes for all products. Sales Layer validates these codes to ensure your products match correctly with the existing bol catalog or create new product pages.
Yes. bol.com serves both markets. Sales Layer allows you to manage specific delivery times and shipping costs for Netherlands and Belgium separately, ensuring accurate promises to customers in both countries.
Yes. You can configure volume discounts (e.g., "Buy 2, get 5% off") in Sales Layer and push these pricing rules to bol to encourage bulk purchases.
Sales Layer helps teams structure and validate mandatory legal attributes such as certifications, labels, and compliance fields before data is sent to Bol.com. Required fields can be monitored centrally, allowing product data to be completed and approved before publication.
Sales Layer allows teams to manage EANs, variants, and product relationships from a single platform. Variant structures can be reviewed and validated before publication, ensuring Bol.com receives consistent and correctly linked product data.