One of the most popular online marketplaces in the world, Google Shopping provides an ideal home for manufacturers and retailers to display and sell their products. However, the sheer size of the marketplace, in addition to the SEO requirements that Google presents, sees some brands struggling to have their products stand out from the pack.
By submitting complete, updated and search-optimized product data, businesses are able to improve the visibility of their products and command a larger space on the digital shelf. With Sales Layer’s PIM, you can centralize your product data, analyze its quality, then make any edits in bulk. Once ready to go, our built-in connector for Google Shopping and Merchant enables you to go-to-market quicker than with any other PIM.
Both manufacturers and merchants can centralize and manage their Google Shopping and Google Manufacturer product information with PIM. Sales Layer allows you to customize your data for a multi-channel approach, selecting only the products or product catalogs you want to display on your Google Shopping channel.
Sales Layer is an official Google partner and our connector has been developed by our team to meet the specific needs of sellers in Google Shopping, without the need for any complex implementation.