Sales Layer API 2.0 is built for hyperconnectivity across your B2B stack thanks to the OData standard.
Sales Layer's API supports full CRUD operations across products, categories, attributes, and assets using RESTful endpoints built on the OData v4 standard. Out of the box, you can connect to Microsoft tools, SAP environments, and ETL pipelines. The API supports deep filtering, relational navigation, and stable, structured endpoints that enable consistent product information flows across your entire stweack.
OData is an open standard backed by Microsoft and widely adopted in enterprise environments like Power Platform, Dynamics 365, and Azure. Developers are often already familiar with its conventions, so they can build and test faster with minimal new syntax to learn. Sales Layer uses predictable endpoints, rich metadata, and a consistent query language, helping teams reduce ramp-up time and ship integrations faster.
Because OData is natively supported in tools like Power BI, Excel, Azure Data Factory, and SAP, you can avoid building costly middleware or bespoke connectors. Sales Layer plugs directly into your existing ecosystem using tools your team already knows, reducing technical debt, lowering support ticket volume, and eliminating vendor lock-in or external consulting overhead.
OData APIs follow strict specifications published by OASIS and are readable by both humans and machines. Built directly on the OData spec, Sales Layer delivers clean URLs, consistent data models, and an intuitive query language. It also exposes a metadata document for automatic discovery, enabling faster debugging, easier testing, and long-term compatibility across dev workflows.