GEO Coach tells you whether an AI can understand, compare and recommend each of your products, and exactly what to fix. Without making up a single data point. Start today with AI Agents and the MCP Server.
GEO Score 0–100
Evidence field by field
Zero invented data
Your customers already ask AI assistants before they buy, and those systems don't rank pages: they reason over data. SEO ranked pages; GEO ranks data. And your data lives in your PIM.
GEO Coach adds a GEO Score from 0 to 100 to your Sales Layer editor. It measures whether a product's information is clear, consistent, complete and sufficient for an AI to answer purchase questions without making things up. It lives alongside your Quality Score: one measures whether the fields are filled in, the other whether the whole thing makes sense.
.svg)
GEO Coach diagnoses, guides and corrects. You approve.
GEO Coach analyzes each product using deterministic rules and three independent AI checks: rubric, buyer simulation, and contradiction audit. The result is a GEO Score, not an opinion.
Mechanical, auditable calculation
Products, variants, data tables & images
Re-analysis when the data changes
.svg){kind=icon}
You get an improvement plan ordered by impact: contradictions, ambiguities, missing data and purchase questions with no answer. Each one with its evidence and its «Go to field» button.
Prioritised by impact on the score
From issue to the field in one click
The purchase questions, before they are asked
Improve descriptions with AI following the GEO recommendations. Every change goes through Review Mode. If a data point does not exist, the AI flags it: it never invents it.
.svg){kind=icon}
Review Mode on every change
No automatic writing to master data
GEO Coach recommends; your team decides
Criteria that don't apply to a family are excluded from the calculation, just like in your Quality Score.
Brand, model, reference and category, clearly defined with no ambiguity.
Whether the information needed to place the product in context is there.
No contradictions between description, attributes, variants and images.
Whether images support what the product description says.
.svg)
Whether variants and related tables read as a single product.
Whether the claims are backed by verifiable information.
.svg)
Whether the images support what the text says.
Whether an assistant could answer a buyer with this product alone.
GEO Coach doesn't produce the score with an AI eyeballing it: Sales Layer calculates it mechanically from verifiable evidence. When the information is insufficient, the status is «insufficient information», never a guess presented as a fact.
Start today. Scale tomorrow. Pick the path that suits your team, or combine them.
GEO Score, improvement plan and assisted corrections, built into the editor. No setup, configuration, or extra tools required to get started.
.svg)
Set up a GEO Agent to review, score and improve all product descriptions across your catalog with Review Mode on creation, update, or on a schedule.
Connect Claude, ChatGPT or n8n to your catalog and audit contradictions, ambiguities and purchase questions with no answer. Read-only, with no risk.
Buying agents are already here, and an agent only buys what it understands.
GEO Coach gets the product information ready.
The AI answering your customer can reason about it.
ChatGPT ACP and Google UCP make it purchasable.
Your connectors take it to every channel.
Your customers ask the AI which bottle fits in the car cup holder. GEO Coach finds the purchase questions your catalog doesn't answer and tells you which field to complete.
.svg)
Your technical buyer asks Copilot about compatibility and standards. GEO Coach spots the contradictions between variants, technical tables and descriptions that stop an AI trusting your data.
GEO is the practice of preparing information so that generative AI systems assistants such as ChatGPT, Claude, Gemini, Perplexity or Copilot can understand it, cite it and recommend it. Where SEO optimised pages for search engines, GEO optimises data for language models.
No, and no tool can guarantee it: every engine decides by its own criteria. What GEO Coach guarantees is that your product information is clear, consistent and complete in other words, that if an AI doesn't recommend you, it won't be because it didn't understand your product. Measuring real visibility in external engines is a separate layer that will come later.
The Quality Score measures how complete the form fields are. The GEO Score analyses the meaning and consistency of the whole: whether the product is identified unambiguously, whether its variants and tables contradict each other and whether it answers purchase questions. A product can have a Quality Score of 94 and a GEO Score of 61. They coexist.
No. GEO Coach diagnoses and recommends. AI corrections are proposed in a side-by-side view and go through Review Mode before being applied. Nothing is ever written to your data without approval.
No. It complements it. A consistent, complete product sheet reads better both for search engines and for AI assistants. The AI Agents carry on generating SEO-optimised content.
GEO Coach works on the information held in Sales Layer, so the improvement reaches every one of your channels through the connectors, Shopify included.
With the languages of your catalog in Sales Layer. The analysis is carried out language by language.
Yes. Sales Layer runs in an ISO 27001 certified environment, with per-account isolation and encrypted communication.