Accelerated by the impact of the pandemic, customers’ expectations for content and appetite for (some) new experiences are on the rise. Marketers must not just deliver information but also experiences to differentiate from the competition and build loyalty with consumers.

However, many enterprises struggle to develop and deliver experiences at scale because of legacy technologies or siloed processes. For example, some product information management (PIM) tools have been built to act as a golden record for product data, not as a flexible data source for creating and distributing engaging product experiences that marketers need.

Join this webinar with Chris Johnson from Sales Layer, and our special guest Amanda LeClair, Forrester Senior Analyst, to learn: