Enter an exciting next chapter of business growth with Sales Layer PIM
Change can be hard for any organization, but for publishing houses or printing services, it can be even harder. Outdated processes are commonplace, with many decision-makers maintaining a risk-averse attitude to digitization, even as the number of SKUs that teams must manage continues to grow.
The need for the industry to evolve its product information management processes is intensified by the digitization of the products themselves at the same time. The recent introduction of eBooks and Audiobooks has increased the amount of SKUs for publishers to carry. As a result, product and marketing teams are facing mounting pressure to provide buyers and consumers with accurate, complete product information across a growing number of touchpoints.
Preparing for the future is a challenging task. When your business enters a new phase of growth, this can bring new markets with new geographical requirements and languages. Managing B2B expansion with traditional methods can mean months of manual translations being individually copied and pasted into each document. Any updates or changes to pricing and/or details have to be updated manually, starting the process all over again and massively slowing down print times.
The built-in multi-language features of a PIM can save your team months of time and hours of manual effort, allowing you to spend more time focusing on other areas of the business.
Manual product data processes are often slow and laborious, reducing efficiency and damaging the company’s bottom line as a result. With Sales Layer PIM, you can upload the product data sheets you work from to a centralized database. Here, all data can be stored, edited and then sent out across all of your selling channels. With one single source of truth for your product data, you can be sure that all of your teams are accessing the latest edition of your product catalog. Workflows and permissions can be set up for marketing, quality assurance, customer service and all of your other teams. With a clear view of each edit and editor, as well as a full version history, you can ensure that each team has access to the data they need and can perform their tasks without the worry of overwriting data or duplication.
As with any material you publish, you want to make sure that your product descriptions are as informative and engaging as they can be. Quality Report identifies any missing data fields, empowering your marketing team to provide your customers with a complete product view. Manage all of your SKUs, and all of their product attributes, with our Sales Layer product analytics tools. For those businesses in publishing, working with literature in different languages or being sold in different markets, you can translate and manage multi-language variants of all product data. Sales Layer’s ChatGPT integration also allows for the generation of product data via AI, saving you significant time and effort in your product marketing efforts.
Sales Layer PIM offers built-in connectors to a wide range of marketplaces, apps, procurement platforms and other channels. For publishers operating with a multi-channel strategy, the ability to publish enriched product catalogs to a website (e.g Shopify, WooCommerce, PrestaShop), a marketplace (Amazon, Google Shopping) and an app (Apple Store) simultaneously in real time is a game changer. Any data changes you make can even be automated across all channels to ensure a consistent narrative for your customers. Free up your marketing teams for more important tasks when you automate your product data management with PIM.
When it comes to product data, your teams can be provided with the tools to manage more than the written word. Sales Layer provides digital asset management capabilities, allowing you to centralize, store and syndicate a wide range of multimedia assets that accompany your books and printed materials. Whether images, videos, audio files, 3D animations, and maps, you can streamline your processes and ensure the latest, high-quality assets are used across your marketing. Sales Layer’s Easy Catalog extension alleviates the workfload on designers and marketing departments, with an intuitive interface that centralizes product information effectively. An essential asset in driving sales and enhancing customer experiences, Easy Catalog can transform how designers and marketing teams operate.
